9:11 pm
9:10 pm "So that's the camera inside the 4S."
9:07 pm "I don't know what Droid Bionic customers have to do between taking pictures... like, go get coffee."
9:07 pm "The new iPhone 4S takes just 1.1 seconds to the first photo. And just half a second for the next shot."
9:07 pm
9:07 pm "Oh I left off one thing. Face detection. Better white balance. And it takes super fast photos. What do we mean?"
9:05 pm "On top of that, a Hybrid IR filter."
9:05 pm "Now you know, it's not just about packing in pixels. This new sensor allows us to gather 73% more light than the previous model. It's also a lot faster."
9:05 pm
9:04 pm "That's 60% more pixels than in the iPhone 4 camera."
9:04 pm
9:04 pm
9:04 pm "So what's this new camera like? First it has a new sensor, 8 megapixels."
9:04 pm "We didn't just want to make this better than other phones, we wanted to make it better than point and shoot cameras."
9:03 pm "The iPhone has surpassed all cameras on Flickr."
9:03 pm
9:03 pm "Third, the camera system. You've heard and you all know first hand how great the pictures you can take on the iPhone are."
9:03 pm
9:03 pm "So that's the new antenna system."
9:03 pm
9:03 pm "Next, a world phone. You know that the iPhone comes in two flavors, GSM or CDMA. Now the iPhone 4S has both GSM and CDMA."
9:02 pm
9:02 pm "Now where have I heard that before you might be thinking? This is what our competitors call 4G. We're not going to debate it. But when it comes to real world performance, it's just as fast as these phones. We think it's even faster with our updates."
9:02 pm
9:01 pm 14.4Mbps down.
9:01 pm
9:01 pm "It can now download faster too."
9:01 pm So, you fixed the antenna?
9:01 pm
9:11 pm
9:10 pm "So that's the camera inside the 4S."
9:07 pm "I don't know what Droid Bionic customers have to do between taking pictures... like, go get coffee."
9:07 pm "The new iPhone 4S takes just 1.1 seconds to the first photo. And just half a second for the next shot."
9:01 pm "Second — the wireless system. As you know we revolutionized with these steel bands on the outside of the phone. We've done something technically amazing. It can now intelligently switch between the antennas for even better call quality."
9:00 pm
9:00 pm "Now you would think if you put a processor that fast in a phone this thin you're going to get worse battery life. But we've worked hard. We now have 8 hours of talk time, 14 hours of 2g talk time, 6 hours of 3g browsing, 9 hours of Wi-Fi browsing..."
8:59 pm
8:59 pm "That's just killer."
8:59 pm Phil is back.
8:59 pm Infinity Blade 2 available December 1st.
8:59 pm Cheers for the victor in this fight. Just heard the words "eye-melting" on stage. Be careful!
8:57 pm If you've used to Xbox gaming, this won't be much a surprise. But it does look very good for a mobile phone.
8:57 pm There's some stuttering in the game, very slight.
8:57 pm
8:57 pm "This may look pre-rendered, but it's not." Well, no it doesn't.
8:56 pm
8:56 pm "We're going to show you visuals that you've never seen on a mobile device."
8:56 pm "That's why I'm excited to show you Infinity Blade 2."
8:56 pm
8:56 pm "So a year ago we showed Unreal Engine 3. Infinity Blade was a huge hit."
8:56 pm
8:56 pm Mike Capps from Epic is up.
8:55 pm "To show you what that can be like, here's the president of Epic Games."
8:55 pm "We see it scream on games."
8:55 pm
8:55 pm "It's dual core graphics, which mean the graphics can be up to 7 times faster than in the previous iPhone."
8:55 pm "This is an Apple designed chip that's remarkable."
8:55 pm
8:55 pm "It has a new chip inside — the A5."
8:55 pm "Inside, it's all new."
8:55 pm Design is the same.
8:54 pm
8:54 pm "The iPhone 4S."
8:54 pm "It's the number one smartphone in the world. So people have been wondering, how do you follow up a hit product like this?"
8:54 pm
8:54 pm "As you know, last year we introduced iPhone 4. It's a great phone. Despite competitors trying really hard to copy it, they haven't come close."
8:53 pm "Next, iPhone."
8:53 pm
8:53 pm "We going to continue making the world's best music players."
8:53 pm
8:53 pm Shuffle, nano, touch... no classic?
8:53 pm
8:53 pm Available on October 12th.
8:53 pm 64GB, $399.
8:53 pm 32GB $299.
8:53 pm $199 for the 8GB touch.
8:53 pm The iPod touch comes in black and white now.
8:53 pm
8:52 pm
8:52 pm "So iOS 5 is a tremendous update for the iPod Touch. And so is iCloud."
8:52 pm
8:52 pm "Some of them make amazing sense on the iPod touch. For example, iMessage. You can communicate with your friends and family. And on Wi-Fi it's free and unlimited. And of course what Scott talked about with Game Center makes perfect sense."
8:52 pm
8:51 pm
8:51 pm "It's going to run iOS 5."
8:51 pm "It's thin, it has the Retina Display. HD video. Gyro. Amazing gameplay. It's the most popular music player, and the #1 portable game player."
8:51 pm
8:50 pm "Next, iPod touch. It's our most popular iPod."
8:50 pm
8:50 pm $129 for 8GB nano, $149 for 16GB — available today.
8:50 pm
8:50 pm
8:50 pm I told you watches were cool again.
8:50 pm
8:50 pm Minnie Mouse!
8:50 pm Oh man — Mickey Mouse!
8:50 pm
8:50 pm
8:49 pm "Here's one people have created on their own. Watches. We thought this was fun, so we've updated the device with 16 new clock faces."
8:49 pm
8:49 pm "We've improved the fitness features as well. You can run or walk with it, no other accessories required." Just like Nike+, but no adapter.
8:48 pm
8:48 pm "iPod nano — we introduced a fun version last year. It's compact... and we've added some updates this year. We've made it easier to use." You swipe between icons instead of seeing a grid.
8:48 pm
8:48 pm "Good morning everyone — I'm really pleased to talk to you about the iPod. We love music, and we're still making great iPods. I'd like to give you updates to two of the lines today."
8:47 pm
8:47 pm
8:47 pm Phil Schiller is taking the stage. C'mon Phil!
8:47 pm Or maybe this is just a promo video to get us excited here in the room. I think I see tears of joy.
8:47 pm
8:46 pm
8:46 pm Now we're watching an iCloud commercial, which you will be watching soon during the broadcast of your favorite TV show. Probably
8:45 pm People hate paying for things.
8:45 pm
8:45 pm "I can edit a playlist or create a new one, and those are updated across all my devices. We'll upload what we don't find, we'll match what we do. We'll cache and stream right on your device. And you get all of this for $24.99 a year. And that's iTunes Match." Hesitant applause on that one.
8:44 pm
8:44 pm
8:44 pm "Let's say you've got an iPad with no music on it. I turn on iTunes and I see all my music in the cloud."
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